Assessing and Analyzing International Markets

“Assessing and Analyzing International Markets”
Learning Outcome:
CLO-4 Assess the major forces in the international business environment
Marks Allocation: 10 Marks
Project Tasks
The purpose of this project is to simulate the decisions one might be asked to make in a
multinational or global corporation. It is intended to give first-hand experience in identifying
market opportunities. In order to develop the complete portfolio, market analysis has to be
prepared, which forms the essential foundation for the portfolio. The student should work as if
they represent a large multinational company planning to expand operations to a new country.
1. Selection of Company and product
Select a real company from the UAE and write the background of the company and its product.
2. SWOT Analysis
Conduct a SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis of your company.
3. Selecting a country:
Select a foreign country in which the group has some specific interest. It can be an industrialized
or a developing nation. Some suggestions include: leading emerging markets such as Argentina,
Brazil, Chile, China, Egypt, Hungary, India, Ivory Coast, Japan, Mexico, Nigeria, Poland, Russia,
Singapore, South Africa, Turkey, Vietnam, and other countries in the European Union, Middle
East, Eastern Europe, former Soviet Union republics, etc.
4. PESTEL Analysis
Before entering, conduct a PESTEL (Political, Economic, Social, Technological, Environmental
and Legal) analysis of the country that you intend to enter.
5. Conclusion and Recommendations
After analyzing and tentatively proposing a market for the company’s product in the foreign
country, you have to answer the questions: What are the chances of success for your product in
the targeted country? You have the option of recommending to market or not to market the product
in the country. The value of a decision not to market the product is as important as that of a
decision to market. You must justify your decision.
Reference List
Please provide a complete reference for all materials you consult. Information drawn from these
sources should be cited within the body of your paper.
Report Writing
A report should be at least a 10-­‐page report. 12 pt Times Roman, 1.5 line spacing