Assignment Paper

EPM 421 Coursework

(1) Please prepare 3 slide presentation covering the following: Choose 2 inventions/innovations in the last 25 years, one representing a successful innovation e.g. Tesla and the other one an unsuccessful one e.g. Concorde. Create you own Rogers adoption curve and add examples from the lecture to the curve (see guidelines below).
Note this is an individual task not a group one.
Slide 1: Failed Innovation example i.e. innovation that did not capture a significant market share.
1. How did it come about (who, where, when)?
2. What problem did it solve (market)?
3. What solution did it replace (differentiation)?
4. Why did it fail (crossing the chasm)?

Slide 2: Successful Innovation example i.e. an innovation that has captured a significant market share:
1. How did it come about (who, where, when)?
2. What problem did it solve (market)?
3. What solution did it replace (differentiation)?
4. Why is it successful?

Slide 3: Below is an example of Roger’s adoption curve with several innovations produced 5 years ago.
– Please produce your own up to date version of this curve,
– Place your failed and successful innovation examples described on slides 1 and 2 on the curve.
– Include as many of the examples that your cohorts presented on 3rd and 4th Feb on the curve as you can for extra credit.

(2) You have been called in as a consultant to a medium-sized toy manufacturer whose range of construction toys (e.g. building bricks) has been losing market share to other types of toys. What innovation directions would you recommend to this company to restore its competitive position? (Hint: Use the 4Ps framework to think about possibilities.)

(3) Spotify is a successful music service which has challenged existing business models in the industry. What kind of business model canvas the entrepreneurs would have had when they started this business?

NOTE: Questions (2) and (3) should be maximum of 1000 words EACH