Business Environment, marketing essentials, HR management, management & operations

Business and the Business Environment
ASSIGNMENT
Assignment Context and Business Scenario
You have been employed as a Business Analyst by a large UK-based organisation of your choice to
investigate different types and sizes of business they will have to compete with.
You are required to investigate and explain three different types of organisations, their size and
classification to highlight differences between them. This should include their legal structure, size
and scope, as well as their key stakeholders.
For one of the organisations you must then explain the various functions within the business and
create an organisational chart to explain the interrelationships between different functions.
This will be presented as a report to the Chief Executive Officer and should include the following:
1. Introduction to provide an overview of different types of organisations and the growth of the
international business environment (LO1).
2. An explanation of each of the chosen organisations, including: background details of the
organisation; the products and services they supply; the size and scope of the organisation; their
vision, mission and business objectives; the organisational and legal structure; and information
about their stakeholders (LO2).
3. In detail, explain the functions for one of the chosen organisations, using an organisation chart to
show how the functions interrelate and an explanation of how they relate to structure (LO2).
4. Use contemporary examples to demonstrate both the positive and negative influence/impact the
macro environment has on business operations (LO3).
5. Determine the internal strengths and weaknesses of specific businesses and explain their
interrelationship with external macro factors (LO4).
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What you must do
The following issues are required to be carried out:
LO1: Explain the different types of organisations, including their size and scope
You are required to explain three different types of organisations their size and classification to
highlight the differences among them. This should include their legal structure, size and scope, as
well as their key stakeholders. You should also analyse how the structure, size and scope of
different organisations link to the business objectives and product and services offered by your
chosen organisation.
LO2: Demonstrate the interrelationship of the various functions within an organisation and how they
link to organisational structure.
Using your chosen organisations, explain the various functions within the business and create an
organisational chart to demonstrate the interrelationships between different functions and how
they link to organisational objectives and structure. In addition, you should analyse the advantages
and disadvantages of the interrelationships between organisational functions and the impact that
they can have upon organisational structure and provide a critical analysis of the complexities of
different types of business structures and the interrelationships of the different organisational
functions.
LO3: Use contemporary examples to demonstrate both the positive and negative influence/impact
the macro environment has on business operations
Using specific examples from your chosen organisation use PESTLE to identify the positive and
negative impact the macro environment has upon the business operations of your chosen
organisation. You are also required to apply the PESTLE model appropriately to support a detailed
analysis of the macro environment that affects the operations of your chosen organisation.
LO4: Determine the internal strengths and weaknesses of specific businesses and explain their
interrelationship with external macro factors.
Using SWOT or TOWS conduct an internal and external analysis of your chosen organisation in order
to identify its strengths and weaknesses and explain how strengths and weaknesses interrelate with
external macro factors and justify how the analysis influence decision-making by your chosen
organization. You should also critically evaluate the impact of both micro and macro factors have
upon the business objectives and decision-making of your chosen organisation.
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Relevant Information
Guide to student
1. Preparation guidelines of the Coursework Document:
a. All coursework must be word processed.
b. The assignment should not be written in a text box.
c. Document margins must not be more than 2.54 cm (1 inch) or less than 1.9cm (3/4 inch).
d. The assignment should be in a formal business style using single spacing and font size 12.
e. Standard and commonly used type face such as Arial should be used.
f. All figures, graphs and tables must be numbered.
g. Material taken from external sources must be properly referenced using the Harvard referencing
system.
h. You should provide references using the Harvard referencing system.
i. Do not use Wikipedia as a reference
2. Plagiarism and Collusion
Any act of plagiarism or collusion will be seriously dealt with according to the regulations. In this
context the definition and scope of plagiarism and collusion are presented below:
Plagiarism is presenting somebody else’s work as your own. It includes copying information directly
from the Web or books without referencing the material; submitting joint coursework as an
individual effort.
Collusion is copying another student’s coursework; stealing coursework from another student and
submitting it as your own work.
Suspected plagiarism or collusion will be investigated and if found to have occurred will be dealt
with according to procedures.
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Glossary:
Analyse: Break an issue or topic into smaller parts by looking in depth at each part. Support each
part with arguments and evidence for and against (Pros and cons). Break something down into its
components; examine factors methodically and in detail to recognise patterns by applying concepts
and making connections to predict consequences.
Apply: Use a particular method/technique to solve a problem
Critically Evaluate/Analyse: When you critically evaluate you look at the arguments for and against
an issue. You look at the strengths and weaknesses of the arguments.
Conduct: To do or carry out, to organise and perform a particular activity
Determine: Find a solution by argument, making clear your reasoning (e.g., determine the type of
event that has occurred, based on the data provided”) (application) or “Determine the most
appropriate course of action for the company, within the given constraints” (higher order skills).
Demonstrate: Show that you can do a particular activity or skill. Provide several relevant examples or
related evidence which clearly supports the arguments you are making.
Explain: When you explain you must say why it is important or not important. Clarify a topic by
giving a detailed account as to how and why it occurs, or what is meant by the use of this term in a
particular context.
Identify: When you identify you look at the most important points. Establish or indicate the origin,
nature or definitive character of something.