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Case Study

Case study for Final report for FINC 4300
The midterm case is Case 45 (American Greetings). Please read the following guideline.
1. Each student performs the following analysis:
i) conduct a comprehensive analysis for the case
ii) submit an 8-10 page report
2. Each student submits his/her paper on the blackboard by May/21
3. Suggested study Questions
1) How would you describe American Greetings & define Greeting Cards’ industry?
2) Figure out the implied enterprise value based on the industry average EBITDA
multiple (Exhibit 45.6) and the implied share price.
3) Figure out the weighted average cost of capital (WACC) based on Exhibits 45.6 and
45.9.
4) Construct Cash flows table for American Greetings for fiscal years 2012 through 2015
based on income statement (Exhibit 45.2) and financial ratios (Exhibit 45.8). (Please use
only Bullish Scenario) Please use the following hints:
Change in Net working capital = new NWC – old NWC
Investment (Change in Fixed asset) = new Fixed asset – old Fixed asset
5) Figure out the implied enterprise value based on the discounted cash flows and the
corresponding share price.
6) Do you recommend repurchasing shares or not? Why?

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