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Foreign Marketing

Hyundai Motor Company in China
Case Questions
Measuring Foreign Market Attractiveness: CAGE
Instructions: Write a couple of paragraphs for each distance measure in the CAGE
framework and one paragraph for the conclusion. List all the measures that you
explained in detail in the writing through a chart/table.
Assignment:
You are a manager of a MNE. Your job is to analyze which country is a better
destination for the expansion of a company.
Apply the CAGE framework to Hyundai Motor Company (HMC). What is the home
country in this case? Use China and India as the two comparison countries to the home
country.
List both bilateral and unilateral distance measures.
Create a chart (similar to the book chapter) to show all the measures (both bilateral and
unilateral) that are your written answer through a table.
Provide a conclusion (summation) of your overall CAGE results about which country
appears to be more fruitful as the destination for investment according to the four
distance measures.

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