Industry Strategy and Analysis

Option #1: Industry Strategy and Analysis I
Choose a company owned outside of the United States that has been recognized recently as successful. Identify the industry of that chosen company and conduct an industry analysis.

Begin with a one-paragraph introductory overview of your chosen company with facts and statistics. Be sure to present the firm’s mission and include sources for these facts and statistics.
Introduce the industry and identify key elements of the industry’s structure—the producers, customers, suppliers, and producers of substitute goods. Note: Defining an industry structure includes describing the tie between the industry and the market. ‘Labeling’ your industry requires judgment; therefore, remain alert to external influences and support your position.
Identify the key success factors for this industry. Insert the key success factors as Table 1 with a title and note, in proper APA format. Highlight the key points in Table 1 that you want your reader to notice and remember.
Identify three possible segmentation variables and explain each in relation to your definition of the industry structure. The textbook is a useful source for a good understanding of segmentation variables.
Specific to the company and industry you selected, provide a synthesis of information in response to the question: Is the market or the industry more important to strategy success?
Your well-written paper should meet the following requirements:

Be 4 to 6 pages in length.
Be formatted according to the CSU-Global Guide to Writing & APA (Links to an external site.).
Include at least five scholarly or peer-reviewed articles. The CSU-Global library (Links to an external site.) is a good place to find these resources.
Include a title page, section headers, introduction, conclusion, and reference page.