International Business Ethics

For the final project, you are responsible for presenting your analysis and conclusions on the following:
The rationale for choosing your product.
The rationale for choosing your target market.
The rationale for choosing the country where your product will be made, including a brief background of
the industry in the market, as well as competitors.
The strategy you will employ to launch your product; items to include should include entry decisions and
intended mode of entry.
The organizational structure you selected to support the launch.
Sales, marketing, logistics, cultural, and political aspects.
Financial management considerations for the launch, including foreign currencies, tariffs, and overall
foreign market exchange considerations.
This paper will give you the opportunity to integrate all aspects of this course into a real-world scenario.
Please be as realistic as possible. Show that you understand how to apply the concepts of this course in a
practical project.
While your instructor is more interested in your initiative, and the quality and realism of your analysis and
conclusions versus the length of the paper, it is expected that the paper follow the aforementioned
requirements