Market Analysis Business Report

Apply descriptive statistical skills to a provided data set on market behaviour or performance and analyse the data in order to describe the characteristics of a market or a consumer group.
Weighting: 45%
Length and/or format: 2250 words
Purpose: Appraise a data set using learnt descriptive statistical skills in order to demonstrate basic applied understanding of such skills in a marketing context, and to demonstrate the ability to interpret numeric data, and derive market or consumer meaning from it.
Learning outcomes assessed: LO3 and LO4
How to submit: Turnitin on LEO
Return of assignment: Not returned
Assessment criteria: Refer to rubric appended to Unit Outline.
Topic

Use the data collected in the BUSN112 Pizza Survey below to justify your marketing strategy by applying the various analytical techniques you have studied in this unit. Ensure you incorporate a statistical analysis of the data (such as mean, mode, median, standard deviation and hypothesis testing) that supports your marketing strategy in establishing your pizza shop.

You can also find local information for Brisbane, Sydney and Melbourne on the website of the Australian Bureau of Statistics. Just enter the postcode of your area of interest into the QuickStats search box, and you will get a host of demographic information which can be included in your report. You may also wish to enter the postcodes of surrounding suburbs so you get more-detailed information regarding the local area where you are establishing your pizza shop.