Marketing Report

QHO413 MARKETING REPORT – GUIDANCE FOR REPORT STRUCTURE
Executive Summary
This section does not count towards the report’s word count. You could include key words in here (150 words approx.).
Contents Page
List of Abbreviations
(If relevant).
List of Figures
(If relevant).
1.0 Introduction
Rationale of report. Background on sector – if you are using specific organisations/businesses, you should introduce them in this section (200 words).
2.0 The external environment
Highlight key external factors impacting on the sector – you could use a table to present your PESTLE analysis (300 words).
3.0 Market research
Discuss the relevance of market research for the services industries with pertinent examples (300 words).
4.0 The extended marketing mix
Here you could discuss the original marketing mix and how the distinctive qualities of services led to the development of three additional Ps. You should illustrate your account with examples from the services industries OR, if you are using specific organisations/businesses, you might want to consider their current marketing mix (500 words).
5.0 Strategic orientations
You should compare and contrast all business orientations. Organisational integration must be discussed in the context of market orientation (500 words).
6.0 Conclusion and recommendations
(200 words).
6.1 Conclusion
6.2 Recommendations
Regarding benefits of market orientation. Suitable examples should be applied to justify your recommendations.
7.0 Reference list
8.0 Appendices
(If relevant).