Media Landscape and Marketing

Outline Example

• Cover Page and Table of Contents
• Executive Summary
• Marketing and Media Industry Analysis
• Consumer media consumptions trends
• Research conducted
• Why engagement marketing is embraced by consumers
• Select a single industry and detail findings: Travel, Beverage, Entertainment, etc.
• Case Studies
• Future Trends

Topic #1: How has the media landscape changed?
• https://medium.com/method-perspectives/the-evolution-of-the-media-landscape-and-why-you-probably-wont-finish-this-article-df055ce529c7
• https://www.mytotalretail.com/article/what-every-retailer-should-know-about-influencer-marketing/
Topic #2: Why consumer embrace social media?
• AdWeek – Consumers expect a lot more out of brands— .pdf
• https://postfunnel.com/consumers-really-want-see-social-channels/
• https://www.digitalinformationworld.com/2019/02/why-consumers-follow-and-engage-with-brands-on-social-media.html
Topic #3: Engagement Marketing case studies
• https://newsgeneration.com/2014/03/14/pr-case-study-red-bull-stratos/
• https://custom.shutterstock.com/case-study-white-claw-pinterest-content
Topic #4: Future considerations
• https://econsultancy.com/three-trends-shaping-the-future-of-customer-engagement-in-marketing/
Topic #5: Helpful sources and materials
• https://adage.com
• http://adweek.com

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, Damian Ryan, 4th Edition
2. The New Rules of Marketing & PR, David Meerman Scott, 6 th Edition,
3. Social Media Intelligence 1st Edition; Professor Wendy W. Moe (Author), David A. Schweidel (Author)
4. Industry publications: • Adweek, • Adage, • Brandweek, • The New York Times Media section, • Center for Intercultural New Media Research • eMarketer • Forrester

• Influencer Marketing: How to Smarten Up to See Major Results
• 16 Tips to Improve Your Social Media Conversations
• 5 Social Media Tips for Your Content Marketing Strategy
• Boost Your Brand: How to Make Instagram Content that Goes Viral