PEST Analysis

You will submit the last portion of your draft business development plan for your company, covering the specific opportunity assessment along with the trends
and discussion on sustainability. This plan will be based on the results of Milestones One and Two in that it will consider that past forces of market change and
the current capabilities and limitations of the company. This plan will align the company’s efforts to exploiting intrapreneurial opportunities as well as
entrepreneurial opportunities, depending on the company’s capabilities. The plan should reflect consideration of potential future impacts on these plans such as
changes in the economy, market position, technology innovation, or sociopolitical factors.
Specifically, the following critical elements must be addressed:
A. Entrepreneurial Opportunities: Develop a list of entrepreneurial opportunities outside the confines of the company you selected. Each opportunity in
your list should have supporting rationale based on your market domain evaluation and PEST analysis.
B. Entrepreneurial Assessment: Select one entrepreneurial opportunity from your list to assess. How viable is the opportunity? Your response should be
supported with evidence from your market domain evaluation and PEST analysis.
C. Trends: Evaluate key trends affecting the global business environment of your selected market domain. These could be geographic, political, or societal
trends, or they could be trends specific to your market domain.
D. Impact on Opportunities: Determine how these trends will impact the development of your selected intrapreneurial and entrepreneurial opportunities.
E. Impact on Sustainability: Determine how these trends will affect the sustainability of your selected company. Which trends could be used to improve
sustainable business operations?
Guidelines for Submission: Your paper must be submitted as an 8-10-page APA-style Word document with double spacing, not counting the cover page and
reference page. It must be in 12-point Times New Roman font, with one-inch margins and at least three authoritative sources cited in APA format.