This project is the last of four projects. You will generate a pool of alternative strategies, evaluate these
alternative strategies, and select the best strategy using the tools and concepts learned throughout the course.
You will develop implementation plans, evaluative plans to control the implementation process, and plan for
post-evaluation measures. You will also draw from previous business courses to develop an understanding of
how organizations develop and manage strategies to establish, safeguard and sustain its position in a
competitive market.