Product: Rocketbook Core (a reusable notebook)
Industry: Digital Notebook
https://getrocketbook.com/
For this paper, the first part is writing the company’s background and the industry (we have assumed that
Rocketbook is using differentiation as their core strategy, please explain why)
The second step is to generate a swot analysis for the Rocketbook Core (Some will be based on brand, but
focus on the product)
Our target market is Generation Z during this pandemic situation (Be aware of the unique attitudes, values,
behaviours of the Gen Z’rs and incorporate in this paper)
Please make sure there is a strong linkage of GenZ and Covid Aspect when writing this report
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