Read this case study and answer the questions that followed.
Brunt Hotels owns more than 60 hotels throughout the United Kingdom. They recently acquired a small hotel chain headquartered in the UAE. Brunt’s chief executive decided that half of the new hotels in the UAE would be retained and rebranded as part of the Brunt Hotels Group; the other half will be sold. This will support Brunt’s strategic objective of growing the organization slowly to make sure that new ventures are well supported and opened on time and on budget.
The organization has decided to use an ethnocentric approach and send some of their existing UK-based managers to UAE to lead the changeover of the new hotels and then manage them after they re-open. If this new overseas venture is successful, Brunt may decide to acquire other small hotel groups in other Gulf countries.
1. What would Burn management need to do to in order to have an effective IHRM?
2. What does Burn management need to do to staff its operations in the UAE? Discuss the different staffing options available for Brunt and Which staffing approach you recommend and why?
3. How would UAE culture impact the IHRM functions of Brunt?
4. Discuss why IHRM is more complex than the domestic HRM?
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