Conducting a Brand Audit

Paper details:
This order is related to order # 349759185. So use all the class material and project full description attached on the first order # 349759185.
Please provide a reference list by August 4, 2021, and the paper is due on August 11.
The reference list derived from your research has a minimum of three scholarly and 12 reliable, non-scholarly sources (15 in all).
The paper should cover :
Based on your research of the two companies’ brands, write an eight to nine-page report (four pages on each company under its own heading, and each
brand element discussed and supported separately under its own subheading) that addresses the following branding elements (see attached):
1. brand personality
2. brand image
3. brand identity
4. brand differentiation
5. brand positioning
6. brand communication
7. brand loyalty
8. brand equity (including financial equity)
As you examine these branding elements, your report should also answer the following questions:
1. How strong are the companies’ brands in the market?
2. What are the factors contributing to their strengths and weaknesses?
3. How are these two brands competing against each other? How strong is their global performance?
4. How do consumers perceive their brands?
5. Are there any sub-brands? Are there any brand extensions?
Support your work with course readings, scholarly sources, and reliable non scholarly sources, such as Reuters, Bloomberg, Yahoo! Finance, Barrons.com,
Morningstar.com, Money, Forbes, Fortune, the Financial Times, Statista, the Wall Street Journal, and Harvard Business Review, as well as UMGC Library
databases, such as Hoover’s, IBIS World, and ABI-Inform. All sources must be cited using APA formatting, both within the text and in the reference list.
Your report to Carlos should be 11-12 pages, excluding cover page, the reference list, and appendices. Any graphs, tables, and figures should be included as
appendices. Your report should have one-inch margins and be double spaced in 12-point Times New Roman font. The report should be organized using
headings and subheadings to improve its readabilit