Industry/Market Analysis: Organic Hair Dye

Radico already operates in several markets around the world and has a loyal customer base. However, as the company is growing, it seeks to expand into
more countries and grow its market share. Accordingly, the company seeks your help with the following:
Section I: Industry/Market Analysis
1. Industry and Competition Analysis To provide a foundation for your analysis, start with a survey of the industry. Who are your client’s main competitors?
What are your client’s strengths and weaknesses compared to the competition, and what are the
threats and opportunities for your client?
2 . Preform a SWOT analysis
3.New Market Selection and Analysis (radico already has a market in 100 plus countries the only countries it doesn’t currently operate in is CIS countries
russia and western Africa)
preform a PESTLE analysis to help pick a new market
Based on your analysis of the client and competition, identify
the most promising new market for your client.
Where would the product be in most demand (where do the people who want and can afford the product live)?
Please first consider the market characteristics that are essential to the success of the product in the market, such
as the geography, shipping cost, cultural, economic, and political factors, trade regulations, certification
requirements, etc. Based on a comparison of the countries that fit your criteria, select one most promising market
that you believe has the greatest potential. Please note, the market is usually a country, but it can be a region or a
country, or a multi-country region.
Conduct an analysis of the market in terms of:
•Key competitors in the proposed market, their strengths and weaknesses, their pricing and promotion
strategies, etc.
Provide an in-depth analysis of the market in terms of factors relevant to the success of your client in the
market; provide all the information about the proposed market that your client needs to know to successfully
operate there, including: Cultural, legal, political, and economic factors that your client must understand to ensure success in that market
o Consumer tastes and preferences with respect to your client’s product
4. general overview of the organic hair color market