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Social Marketing

The purpose of this project is to demonstrate your understanding of the following course concepts:
How companies or organizations use digital or social media to effectively communicate ideas, information, arguments, and messages to achieve a specific goal.
How digital or social media has transformed the communication of idea, information, and arguments in society
The use of digital and social media can have a profound effect on society. This project requires you to research and report on an organization or company who has used or is using digital or social media to create a profound effect, impact, or influence on others

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