Assignment Paper

F​‌‍‍‍‌‍‍‌‌‍‌‍‍‌‌‌‍‍‍‍​ocus Overview You are excited to see the possibilities after finishing the Business Model Canvas Template. The next step is the development of the BMC slide deck for review by the experienced former project manager mentioned in the Module Four assignment. Scenario In the BMC slide deck, you will make educated assumptions (based on research in Marketline, Yahoo Finance, or the company’s website) about your selected company’s resources, partnerships, cost structures (what needs to be paid for), how the product or service will be marketed, value delivery (product sold online, in-store, or both), and the unique value proposition for a specific targeted market segment. All 9 segments of your redeveloped BMC must encompass elements to achieve new product/service feasibility. Beyond profitability, other key elements that the experienced project manager stressed were diversity, equity, and inclusion (DEI), as well as corporate social responsibility (CSR). In the marketplace, companies that have diverse project teams get varied perspectives that help the overall project. Just as important, companies that “give back” to the communities they serve do better and are supported by millennial buyers—a big target segment for many companies. Financials, DEI, and CSR must be addressed in the funding pitch, which you will complete as your course project, due in Module Seven. Prompt You will create a slide deck that will help you expand on your BMC chart in detail as you refine how your selected company will create value for itself while delivering a new product or service for customers. Complete the Milestone Two Template linked in the Guidelines for Submission section for this assignment. Specifically, you must address the following rubric criteria: Deliver a unique value proposition. Leveraging the blue ocean strategy, what makes the product or service unique? How does it provide a strategic advantage in the marketplace? Answer key business model questions about the customer. Customer acquisitions Revenue models Price points for the product/service Key activities for the value proposition (product or service) Answer key business model questions about assets, partners, and cost. Assets available Key partners Cost structures Import your existing business model canvas chart from Module Four. Clarify your business model assumptions. Check your assumptions Complete the assumptions chart Prepare to meet customers. Highlight the materials needed Update your documentation. Targeted segment Type of value delivered How the product is unique Update your business model. Complete any updates to the BMC chart Guidelines for Submission Submit the completed Milestone Two Template PPT. Sources should be cited according to APA style. Supporting Materials The following resources support your work on this Milestone: Reading: 6 Revenue Models Every Entrepreneur Should Know This resource provides an overview of revenue models and can be used to help you choose a model for your product/service. Reading: Bottom-up Sales Forecasting for Pre-revenue Startups This resource dives into the overarching concepts around forecasting sales, cash flow, selling costs, and expected average selling price per sale. Milestone Two Rubric Criteria Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value Unique Value Proposition Exceeds proficiency i​‌‍‍‍‌‍‍‌‌‍‌‍‍‌‌‌‍‍‍‍​n an exceptionally clear, insightful, sophisticated, or creative manner Delivers a unique value proposition Shows progress toward proficiency, but with errors or omissions; areas for improvement may include details surrounding the blue ocean strategy or how it helps provide a strategic advantage Does not attempt criterion 10 Key Business Model Questions: The Customer Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Answers key business model questions about the customer Shows progress toward proficiency, but with errors or omissions; areas for improvement may include cursory answers or missing components Does not attempt criterion 10 Key Business Model Questions: Assets, Partners, and Cost Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Answers key business model questions about assets, partners, and cost Shows progress toward proficiency, but with errors or omissions; areas for improvement may include cursory answers or missing components Does not attempt criterion 10 Create Business Model Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Creates business model Shows progress toward proficiency, but with errors or omissions; areas for improvement may include incomplete or inaccurate BMC chart Does not attempt criterion 15 Clarify Business Model Assumptions Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Clarifies business model assumptions Shows progress toward proficiency, but with errors or omissions; areas for improvement may include incomplete checklist or missing components Does not attempt criterion 10 Prepare to Meet Customers Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Prepares to meet customers Shows progress toward proficiency, but with errors or omissions; areas for improvement may include highlighted sections that don’t fit the need Does not attempt criterion 10 Update Documentation Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Updates documentation Shows progress toward proficiency, but with errors or omissions; areas for improvement may include incomplete or inaccurate documentation Does not attempt criterion 10 Update Business Model Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Updates business model Shows progress toward proficiency, but with errors or omissions; areas for improvement may include cursory or incomplete updated BMC chart Does not attempt criterion 15 Articulation of Response Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas 5 Citations and Attributions Uses citations for ideas requiring attribution, with few or no minor errors Uses citations for ideas requiring attribution, with consistent minor errors Uses citations for ideas requiring attribution, with major errors Does not use citations for ideas requiring attribution 5​‌‍‍‍‌‍‍‌‌‍‌‍‍‌‌‌‍‍‍‍​Total: 100%

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