Digital Marketing

T​‌‍‍‍‌‍‍‌‌‍‌‍‍‌‌‌‍‍‍‍​his is a project for the Digital Marketing module of my EMBA programme. Please select the company/organisation of your choice. The course covered the following learning outcomes: LO1 Understand the evolving trends in the business environment globally and analyse how they pose challenges to marketing management functions in organizations. LO2 Assess the marketing mix of organizations and evaluates how they offer a sustainable competitive advantage to organizations. LO3 Analyse the impact of consumer behaviour, integrated marketing communications, and social media marketing and how they are driven by digital marketing strategies in organizations. LO4 Assess the use of digital marketing tools by applying relevant marketing theories and frameworks in the context of emerging trends in digital marketing. Assignment Part A=Word Limit 3000 words A) Introduction: This section must cover the following agenda. ? Company profile: The learner shall provide a brief introduction of the chosen organization with details on its mission, vision, headquarters, key operational areas, business activities, subsidiaries of the company, geographic presence of the company (globally), number of employees, clients, and competitors. ? Critical Analysis. The learner needs to provide critical analysis in the following sections: ? The learner needs to critically evaluate the trends in the digital marketing domain (on a global scale) and analyse how they pose challenges to the chosen organization. ? Furthermore, dis​‌‍‍‍‌‍‍‌‌‍‌‍‍‌‌‌‍‍‍‍​cuss how the chosen organization overcomes these challenges. Recommendations and Conclusions and references: Overall recommendations and final conclusion to be given for the chosen organisation. Part B-Word Limit (800 words) B) Digital Marketing model: Apply one digital marketing theory/model/framework for your chosen company. (800 words) Please provide a separate reference and bibliography section for each part. The work must also adhere to the Harvard Style Referencing System with in-text citations. GENERAL GUIDELINES 1. The assignment should not contain any contents including references cited from websites like www.ukessays.com, www.studymode.com, www.slideshare.net , www.scribd.com. 2. Students can refer Wikipedia as a source of information, but the references cited in Wikipedia has to be mentioned. 3. References and writing style: You must strictly adhere to the Harvard Referencing System Format and present the report in an essay type format where applicable. 4. The report shall not exceed 6000 words. Each section may be limited to approximately 1500 words. 5. The font to be used for the report is 12 Times New Roman script. 6. Each question may be answered with appropriate headings and subheadings. 7. At least 10-12 references are required to be there. 8. I will generate a Turnitin report myself and the maximum permissible similarity index is 40%. However, the maximum permissible similarity percentage per source should only be 3% and below and anything above will be rejecte​‌‍‍‍‌‍‍‌‌‍‌‍‍‌‌‌‍‍‍‍​d