Traffic Management

I​‌‍‍‌‌‍‌‌‌‌‌‍‍‍‌‌‌‌‍​nstructions Two Part Assignment – Part 1: A high percentage of internet traffic begins with someone conducting a search. Compare and contrast the concepts of display ads, organic search results, and paid search ads from the perspective of a consumer wanting to locate websites that provide information and products on camping. Compare and contrast paid search insertions, organic search, and paid sear​‌‍‍‌‌‍‌‌‌‌‌‍‍‍‌‌‌‌‍​ch ads from the viewpoint of Coleman, a company that sells camping supplies and equipment. Part 2: Watch the Google video on use of Keywords and then use your Google Ads account to research and select five keywords Coleman may want to use with a new line of tents. Provide your rationale for your selections. Submit a screen shot of your Google Ad Keyword Planner page. https://youtu.be/6hv5hl89RN​‌‍‍‌‌‍‌‌‌‌‌‍‍‍‌‌‌‌‍​4