ntroduction to Business 75-100: Integrative Project Phase One
Course Section:___ Team Number:___ Company Name: ____________________________
Format and Research:
· Format components include: title page, executive summary, table of contents, introduction, content and analysis, conclusion, references (in this order).
· Professionalism: Effective and consistent use of business quality English, including spelling, grammar, sentence structure, paragraph structure, headings, sections and a logical flow of argumentation. To what degree does your report reflect the qualities of an undergraduate business composition?
· Word processing: cover material (as present), 8.5” x 11” white paper, double-spaced text (appendices can be single-spaced), Times New Roman 12 font, full justification, 1” margins. When in doubt refer to a current APA guideline manual (6th or 7th edition).
· Research sources: a minimum of 12 independent, high quality sources. Related to formatting and research standards, the company, the environment, strategic analysis, the recommended strategic adaptation, contract structure and team processes.
· Correct APA in-text citation and referencing.
25 marks:
5 marks
5 marks
5 marks
5 marks
5 marks
Total:
Content and Analysis:
· Compelling Introductory and Concluding Positioning, relevant Company History, and Description.
· A comprehensive and meaningful strategic discussion that ties together the nature, means, and dynamics of the organization’s approach to value creation and sustained competitive advantage.
· Current competitive situation analysis: Environment, industry(ies), competition, corporate and business strategy, and competitive position
· Thorough application of appropriate strategic frameworks in support of core assertions (for example: VRIO/VRINE, 3Cs, SWOT analysis, Value Chain Analysis, Porter’s Five Forces, PESTLE and/or others).
· Examination of the organization’s current structural and culture design: how are the organization’s structure and culture best characterized; is the firm organized to compete by supporting and enhancing value creation; does the organization possess a culture that supports and reinforces its value creation strategy.
· Proposed strategic adaptations: (re)alignments of organizational structure or culture in support of business-level and corporate-level strategies necessary to improve competitive position and/or improve responsiveness to business environment.
50 marks:
5 marks
10 marks
10 marks
10 marks
10 marks
5 marks
Total:
Professionalism and Team Process Assessment:
· Communicates the corporate strategic analysis in finished manner and contains no superficial gloss.
· The executive summary (1 page maximum) is a concise representation of the content and analysis.
· Phase One: Appendix A (2 page maximum, single or double-spaced) is the team contract. It includes standard contract components reflecting an appropriate amount of research and specifically the names and signatures of the team members.
25 marks:
10 marks
5 marks
10 marks
Total: